Whether you’re a savvy businessperson, launching a startup, or a seasoned marketer, you’re always in the midst of competition. You have other players in your domain, and each competitor also works on a strategy, different or similar to yours. Knowing how your website or brand is performing in the market is key to establishing proven measures and marketing tactics for growth and expansion. Through this blog, you’ll learn how to take advantage of using digital marketing agencies Or Competitor Analysis Tools.

Whatever business you’re in, you and your competitors are constantly competing for your audience’s attention. Modern marketing channels have only made the competition fiercer.

It’s vital to monitor how your competitors are performing in order to gain a competitive advantage. Get insights into what they’re doing to outdo the competition, outrank other competitors, what’s working for them, or the mistakes they’re doing.

You can do all this and more by adopting industry-specific competitor analysis tools. These tools are instrumental in helping you compare competitors’ performance against your brand, across several marketing channels.

With competitor analysis tools, you can:

• Compare the performance of several brands, hashtags, and keywords
• Use as a benchmark to assess your performance and growth
• Find competitor weaknesses and identify opportunities to outperform them
• Measure your brand’s performance against KPIs like engagement, volume, and other metrics

What are Competitor Analysis tools?

Competitor analysis is all about evaluating various aspects of your competitors’ marketing strategies. It encompasses knowing how they generate brand awareness, how they promote their products or services, their social media performance, identifying their strengths and weaknesses, and others.

This act helps you create a powerful business strategy that improves your business performance over your competitors. Explore the following 6 competitor analysis tools to track and analyze your competitors, and get inspired to boost your brand image and sales:

SEMrush

Discover advanced SEO analysis with this all-in-one digital marketing tool that packs competitive tools. These include research, keyword analysis, and SEO tools to analyze the competition at deeper levels. SEMrush is also a comprehensive analysis tool that helps you do more beyond comparing website traffic.

It lets the best digital marketing service providers in India and business owners uncover the complete list of keywords that are in competition for ranking in SERPs. It also includes a backlinks analytics tool that gives insights for analyzing competitors’ backlinks.

Do seamless and direct comparisons with gap analysis tools, use the same to analyze keywords and backlinks, and clearly discover the profitable keywords you’ve probably missed. You can analyze your competitors’ profiles, their top-performing content, their online reputation, and the keywords they’re ranking for.

Moz

It’s yet another well-known, comprehensive digital marketing tool comprising keyword research, rank analysis, link research, on-page SEO, and reports for customizing. Moz is known for its unique “Domain Authority” metric that compiles data from several sources to help you analyze how likely a website will rank in SERPs.

Discover the benefit of optimizing your own website while taking advantage of competitor keyword and backlinks analytics to overtake your competitors’ success. Make use of the domain authority feature to quickly and effectively assess the competition for specific keywords in SERPs.

Talkwalker

With social channel analytics and a competitive intelligence feature, Talkwalker is a contemporary SEO analytics tool. It gives you detailed insights into social media channels and tracks competitors’ performance. It also includes image and video recognition to identify specific images, videos, or logos that are used. You can also use the competitive intelligence feature and other tools to enhance your marketing performance by comparing it with your competitors’ strategies.

It has partnered with LexisNexis to help you analyze data for the past two years.

Alexa

While Alexa ranks websites according to traffic statistics, it also offers tools that provide in-depth competitive analysis. Use the tool to set a benchmark against the competition to understand the market better. The audience overlap tool also helps find competitor sites and perform a competitor analysis.

You can use the site overview feature to track the performance of various websites and compare how your site is popular among them. The site comparison allows you to benchmark and compare your website’s traffic and performance against other players in your industry.

Hootsuite

Take the most comprehensive tool for managing, tracking, analyzing, and understanding social media profiles. You can track all your competitor posts and their performance, and also track their activities on a single dashboard. Track specific hashtags and keywords, and see how your competitors are using them to their advantage.

The unique insights facility helps you gauge your brand against your competitors. It also lets you take a look at your products or services through their eyes.

Ontolo

Ontolo is a renowned data mining digital marketing tool that compiles data by analyzing web traffic and tracking backlinks. While it offers extensive SEO features for optimizing traffic and web content, Ontolo offers competitor research tools to extract competitor data and store it in database form.

Track who is engaging with your competitors, and discover the type of content they’re publishing on their website. Enter relevant keywords and your competitor URL to begin comprehensive research on your competitors.

The Takeaway of Competitor Analysis Tools

These leading competitor analysis tools pack rich features for SEO and complete marketing analysis. However, it’s important to define your actual competitors and emphasize data-driven metrics initially. Keep a close watch on the big players in your industry without losing focus on others regarding size and target audience.

A data-driven approach helps assess several questions that help you pick the right metrics for your brand and expansion objectives.